Hi, We're ASCOT

Different Refined

Ever since its founded in 1986, ASCOT has associated with timeless design,
together with advanced engineering and precision.

ASCOT stands for excellence in design and engineering, which is why each product is
created and developed to be “Different & Refined”. 

The ASCOT brand offers a full range of products that continue the proud history of the brand. A track record which started with kitchen appliances evolved over the years to include everything from personal care, hair products, garment care, water drinking solutions, climate products and more. The brand is as attractive and relevant today as it was over 50 years ago. “Different & Refined” is more than a slogan, it is a philosophy.


Brand Overview

We always stand for different. But
different alone does not mean perfect and ergonomic, the spark or insight that
sets us off on the quest for that next, brilliant, innovative solution. Our
journey is one of relentless improvement, spurred by the individual, human
ambitions of all our customers, that is “Refined”. It cites timeless design;
when we add the human dimension, it truly comes alive.


Brand Positioning

Our relentless pursuit of refined
performance wrapped in different and discerning design makes us the authoritative partner, helping you experience the satisfaction of striving for excellence. We’ve identified our customers as the ones who have a lifestyle and unique taste, and who discuss design and quality before price, their needs would be fulfilled with our unique and iconic products.